Moreover, readers can literally “feel” good writing
(Click twice to enlarge the graphic)
One of the most interesting details shared in the graphic above is the information about the Princeton University Study which demonstrated that the brain of a person telling a story and the brain a person listening to it can synchronise. The academic paper published by the researchers can be read on the US National Library of Medicine National Institutes of Health website. The link that is possible between a storyteller and their audience, what the paper describes as “speaker–listener neural coupling” can be clearly seen in this image.
More fascinating research on storytelling and the brain has been conducted at Emery University. A study published in February 2012 found that a region of the brain important for sensing texture through touch, the parietal operculum, is also activated when someone listens to a sentence with a textural metaphor. The same region is not activated when a similar sentence expressing the meaning of the metaphor is heard. As Annie Murphy Paul explained her fantastic March 2012 essay Your Brain on Fiction, “while metaphors like ‘The singer had a velvet voice’ and ‘He had leathery hands’ roused the sensory cortex, phrases matched for meaning, like ‘The singer had a pleasing voice’ and ‘He had strong hands’ did not.”
Infographic source: BestInfographics.com
Many thanks to Aerogramme Studio